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How to use an HR Chatbot for recruitment: applying via WhatsApp

WhatsApp is one of the most popular messaging apps worldwide with 2 billion users. Since 2019 companies can also use the official WhatsApp Business API. With the enormous reach of WhatsApp, it is therefore logical that companies search for new talents and employees via this channel.

Applying via WhatsApp can be found at for example the Jumbo supermarket and the Action. Let’s continue with the example of the Action and look at this case from the point of view of both the end-user and the company.

Apply via WhatsApp

The end-user fills in his mobile phone number via the form on the website and then the user automatically receives a message in WhatsApp via a chatbot. Subsequently, a couple of questions are asked as intake. For example, you will be asked for your zip code, age and the number of hours you want to work. As a user, you simply respond via WhatsApp and if you meet the requirements (old enough, sufficient number of hours, etc.), you will be called for a telephone intake.

Chatbot as the first intake

Whatsapp recruitment chatbot

The company has the advantage that such a bot is scalable. It doesn’t matter how many people start the conversation, the bot never gets tired. The biggest challenge of this bot is a check behind the scenes.

That’s because data is requested and on the basis of this data, various components are triggered. For example, the user enters his zip code and a search is carried out behind the scenes for the nearest Action location based on the zip code.

Subsequently, the rest of the candidate details such as name, telephone number, date of birth and the number of hours that the candidate wants to work are forwarded by e-mail to the correct location.

As a follow-up, the candidate can be called by someone from the nearest store to continue the application.

Creating a WhatsApp chatbot for recruitment

Okay, cool case but how do you do that… Log in to, select the HR & Recruitment template, adjust it and you’re done!

To give a more nuanced answer, you can break up the making of such a bot into three points:

  1. Chatbot tool

Without a chatbot tool, it is difficult to create a chatbot. When choosing a tool, pay attention to the user-friendliness and integrable channels. This case had to be made quickly and it had to be integrated with WhatsApp.

Chatbot recruitment template
  1. Access to the Official WhatsApp Business API

Within you can test directly with your own mobile number. To really put your bot live as a company you need access to the official WhatsApp Business API.

  1. Skillset

Using a tool is one thing, but you should also be able to work with it. When making a job application chatbot you have on the one hand the “design” of the bot and on the other hand the “technical” part where the requested information is sent by email. If you miss one of these disciplines, make sure that they are added to your team.

Apply via a WhatsApp chatbot template

You don’t have to start from 0, because we provide you with a template for this. The template is available by logging into and selecting the template “HR & Recruitment, Apply via WhatsApp”. You can then adjust this template to create your own version.

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