Use Facebook's m.me link to boost your brand.
1. What are m.me links?
Facebook Messenger's m.me links are links that allow you to directly start a conversation through Messenger. By clicking that link a chat window will open within messenger, ready to type a message. These links even allow you to trigger a specific event from your Flow.ai design. These m.me links allows you to boost conversion and works on smartphones as well desktops.
2. How to create a m.me links?
Messengers m.me links all have a similar format where PAGE_NAME is the Facebook page the bot is linked to. Let's take Flow.ai as an example:
On top of that we can also trigger an event that is designed in your Flow.ai project:
Make sure to enable a getting started button from your messenger integration settings in Flow.ai.
3. How to use m.me links?
These m.me links are great for redirecting to a specific event or flow in your design. Also you will receive some data of the user. This allows you to:
- Create personal experiences
- Boost conversion
Let's imagine you have a Facebook Ad running to pre-order your newest products. The current call to action is to visit your home page or a specific landing page. Now what if they could pre-order your product within messenger without entering all their contact details on that website. By using a conversational pre-order process in messenger, you can already fill in data that you have from their profile, reducing the steps to pre-order your product. The easier and faster your process, the higher your conversion.